The Nantucket Hotel | Nantucket, MA

I managed and executed our social media strategy across Facebook and Instagram (@thenantucket), with a focus on strengthening brand identity and engagement. This involves planning and scheduling a monthly content calendar that balances brand-focused storytelling, event promotions, seasonal highlights, and community engagement. I designed and crafted captions tailored to our audience, ensuring each post resonates with our brand’s tone and messaging.

In addition to social media, I designed and updated all year-round menus for daily offerings, seasonal dishes, and special holiday events, ensuring they align with our brand aesthetic and appeal to our guests. This includes collaborating on layout, typography, and imagery that reflect the ambiance of our properties.

On the retail front, I managed our onsite retail store, overseeing the selection, buying, and merchandising of inventory to provide a curated shopping experience. This involved understanding customer preferences, analyzing sales trends, and branded logowear and merchandise that I design. I also supported creative direction for merchandise displays and seasonal adjustments.

Finally, I designed and coordinated all marketing materials for a wide array of events — from weddings to pop-ups. This included everything from print brochures and digital flyers to on-site signage and event-specific collateral.