I managed the social media account for The Winnetu Oceanside Resort (@thewinnetu), a beloved family-focused destination on Martha's Vineyard that has been a cherished resort for decades. The resort has earned recognition, including accolades such as the #1 Resort in New England by Travel + Leisure Readers, and the best in 2024 Parents Family Travel Awards.

My responsibilities included overseeing the development and execution of our monthly content calendar, creating and designing engaging social media stories, and managing all paid and boosted advertising campaigns. Additionally, I designed various on-site collateral, such as menus, maps, and in-room materials, ensuring that all content aligns with the resort’s brand and enhances the guest experience. Aside from social, I managed our retail and general store onsite including product assortment, ordering, vendor relations, and designing our logowear merchandise.