As Social Media Manager at Castle Hill Inn, I oversee the full lifecycle of the property’s digital presence, from strategic planning to content creation and execution across all social platforms, Instagram, Facebook, and Linkedln. I develop and implement content strategies that align with the brand’s identity, highlighting the inn’s coastal setting, culinary offerings, seasonal experiences, and overall guest journey. Through a combination of photography, videography, and thoughtful storytelling, I create visually compelling and engaging content that captures the essence of the property and resonates with both new and returning audiences.

In this role, I manage day-to-day social media operations, including content calendars, publishing, community engagement, and performance tracking. I collaborate closely with the marketing team, chefs, events team, and on-property staff to ensure all messaging and visuals are cohesive and reflective of the brand’s standards. I also identify opportunities for campaigns, partnerships, and trend-driven content to expand reach and strengthen audience connection.

With a strong focus on brand consistency and elevated visual storytelling, I translate the in-person guest experience into a digital narrative, driving awareness, increasing engagement, and ultimately supporting bookings and overall brand growth.